HERE IS THE HISTORY OF BLACK FRIDAY IN FRANCE
So, are you ready for Black Friday?
We all know, on this side of the Pond, that the savings are bigger, better and sweeter than on Christmas (sorry, Santa, it’s true, though!).
Read the article below, to find out the how and the when of Black Friday in France, and watch the video to witness last year’s folie.
(This week, Black Friday in France)
Black Friday is gaining momentum in France and returns this year on Friday, November 23 for a long weekend, until Monday, November 26, Cyber Monday.
This edition promises to be even more explosive! In 2016, around 15 million French people took part in the big sale following Thanksgiving, which is 3.7 million more than in 2015.
Black Friday is a historical day
And it is Amazon who wins the gold medal with 1.4 million products sold in 24 hours during the 2016 edition in France. It’s simply a historic sales day.
Indeed, Black Friday is the day where almost all e-merchants offer incredible discounts, a kind of Christmas before the time comes, from the United States. Americans celebrate this special day the day after Thanksgiving. In France, this holiday is little celebrated but that does not prevent them to import the “Black Friday” in France.
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Black Friday, a record-breaking day
It is in 2014 that Black Friday crosses the Atlantic and arrives in France. Even if European Black Friday is minimal compared to that of the United States, the biggest brands play the game. This is the case of Amazon, Cdiscount, Groupon or Sephora. Indeed, French consumers spent more than 140 million Euros in 2015, an amount that matches the Holiday spirit.
The French are therefore increasingly concerned by this unique day, this new form of sales much more interesting, that comes just before holidays of the end of the year. Why are French people attracted to Black Friday? Because discounts of up to 90% are available on the largest e-commerce sites, including Leroy Merlin, Goal, Yves Rocher, Zalando Privé. A very enticing figure to achieve maximum savings!
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Black Friday, a day packed with promotions
Looking for attractive promotions in multimedia and home appliances? Discover
promotions at Darty, Electro Depot, Cdiscount, ebay, Top Buy or Baker. Dell, Microsoft Store and Apple Store also offer discounts on IT and high tech. For ready-to-wear and fashion, Le Figaro recommends Zalando Privé, Private Sale, Stradivarius, Spartoo and Asos. For sport, go to Nike, Adidas and Sports Direct.
Find the best beauty and beauty discounts on Sephora, Yves Rocher, My Little Box, L’Oreal Paris and Galeries Lafayette. For your children, opt for Maxitoys, Playmobil and Bebe Confort Outlet. Escape and enjoy a cheap holiday on Leclerc Voyages, Sunparks and MSC Cruises. Finally, the best mobile and internet offers are available from the giants of the telephony such as SFR, Orange, Bouygues Telecom and La Poste Mobile.
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(Based on an article by Le Figaro)
NOW IT IS YOUR TURN!
Which part of this article most resonated with you and why? What is the one action that you’ll take today? 🙂
Let me guess.
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…and now, please SHARE this article with your friends. They’ll love you for it! : )
Always in your corner,
Llyane
Photo credit: Le Figaro